Video content producer AdTech Holding — Building innovative ecosystems for AdTech & MarTech projects
August 2023 — December 2024 (Serbia)
Created high-impact video content for internal holding company clients.
- Produced over 300 videos and 650 shorts in one year for holding channels, generating 15 million views and 40,000 new subscribers;
- Designed and executed content strategies for three holding channels, achieving growth and engagement while reducing support inquiries by 9% through explaining videos;
- Reduced video production time from three weeks to seven days, achieving a 65% increase in efficiency while maintaining a consistent flow of high-quality content;
- Boosted CTR for new videos by 7.9% through targeted testing, and optimized older content to increase recommendation rates by 8%;
- Led a multidisciplinary team of 27 people inside the company and 15 people as freelance workers.
Lead stream producerNümi — A game development company creating immersive Web3 and metaverse experiences.
June 2022 — August 2023 (United Arab Emirates)
Produced and promoted influencer's streams across YouTube, Twitch, TikTok, and Discord (
350+ streams, 760+ hours of content, 950k subscribers in 6 months).
- Developed a content strategy for video and live platforms, gaining 50K+ subscribers in the first two months after launch;
- Optimized stream schedules, testing formats, and analyzing game trends to maximize engagement up to 14%;
- Managed a cross-functional team of 35 in-house specialists (streamers, designers, scriptwriters) across multiple countries, streamlining workflows and ensuring seamless operations.
Video content producerSelectel — Leading Russian IT company providing IT infrastructure rental for businesses (IaaS).
November 2021 — March 2022 (Russia)
Curated all company video content for YouTube and social media, including
promotional projects with Intel and NVIDIA that got over 15 million views.
- Developed 18 scripts and 37+ video concepts , tracking trends to maximize impact;
- Optimized full production cycle, cutting costs by 25% and accelerating video release to 2 weeks;
- Hosted & promoted live broadcasts, each stream attracting 3K+ live viewers and 150K+ views after.
Podcast ProducerLibo/Libo — Award-winning narrative podcast studio
February 2021 — October 2021 (Russia)
Produced podcasts and assisted with video versions, editing scripts, and interviews in Audition and Reaper (
over 50+ episodes).
- Conducted research, fact-checked information , and organized cross-promos with Telegram channels and bloggers, reaching 250K+ potential listeners;
- Sourced 30+ podcast topics and guests, organizing 10+ interviews for podcast episodes.
Creative Producer (Freelance)Catchers.IM — A leading social media agency driving engagement in the Far East.
September 2016 — October 2021 (Russia)
Developed visual identities and ad creatives for targeted social media campaigns, including localized content for Russian-speaking audiences, reaching
750K+ people and optimizing engagement using Photoshop, Figma, and Illustrator.
Junior Producer (Internship)TV Rain — Independent television and media holding
May 2019 — September 2019 (Russia)
Produced content for the website and channel programs, including
shooting reports , voxpops, and
investigative materials , while
assisting the journalist crew and verifying information for programs.
